MARKETING
Digital and content marketing projects, including social media advertisements and promotional campaigns.
HoYoverse - Genshin Impact
Summer Offline Event Marketing Proposal
Project Title:
"비상식량과 함께하는 티바트 맛집투어" ("Teyvat Food Tour with our greatest Emergency Food")
Project Purpose:
The project aims to design a "Summer Offline Event" Marketing Proposal that enhances user engagment and strengthens brand identity through a strategic analysis of user needs and pain points.
Project Description:
"Experience Teyvat's dishes in real life!"
Taste iconic food from the six nations of Teyvat — Mondstadt, Liyue, Inazuma, Sumeru, Fontaine, and Natlan — brought to life at our immersive food tour event. Inspired by what Travelers and Paimon have eaten in-game, the event features local-style street food and restaurant specialties from each region, along with exclusive limited-edition goods and interactive activities!
Outcome:
Selected for Interview through 1st Round Marketing Proposal Screening